Request to push the design for a more elevated look. This branding will be used for all future VIP comms
VIP comms brief had to have a distinct look & feel, different from BAU, so recipients immediately recognise this content as being something different. The previous design is shows a different style. I aimed to move away from this light feel and try to reflect the AllSaints attitude in the Email design
VIP content is about recognition & reward, so it’s aesthetic should feel elevated (premium), it should make customers feel special.
PREVIOUS DESIGN
UPDATED DESIGN
