Briefed to bring to life the famous underground design to life. Aiming to capture the culture that surrounds this well known logo I used a series of punchy animations, large photography and 3D assets. I wanted to show the diversity of the product, showing various ways it can be worn by everyone.
The logo for me had to be the driving force for the project hence the playful motion video at the start. Combining the bold graphic is inspired by Japanese streetwear, with a signature logo that is accompanied by Japanese katakana lettering.
