For this project, I developed a complete launch campaign for the Hydrowool Bomber, a limited-edition performance jacket designed by L’Estrange London. My responsibilities included creating a cohesive visual and motion-driven strategy aimed at generating excitement and engaging new audiences.

Deliverables included a Instagram reel/advert with motion graphics, a launch email campaign, and supporting assets, such as copywriting and design for social media posts. The work highlighted the product's unique features—its hidden waterproof membrane, merino wool shell, and premium craftsmanship—while emphasizing its exclusivity and versatility.